The Jumper Everybody is Talking About

The Arabella comes in 5 colours & is available to pre-order now!

PRE-ORDER HERE

The Joggers Every Wardrobe Needs

Brand new to LOVED by Da, these denim joggers will literally change your life.

SHOP JOGGERS

The Skirt of the Season

Our best selling Lilli Maxi is back with seven new colours to choose from.

SHOP SKIRTS

NEW BRANDS ON THE BLOCK

Sugarhill Brighton

Say hello to British brand Sugarhill Brighton. We can't get enough of their punchy prints & colourful knits.

  • Mia Stripe Cardigan

  • Noah Rainbow Leopard Sweatshirt

  • Esme Rainbow Jumper

  • Leopard Polo Shirt

  • Somerset Ombre Jumper

1 5

Numph

....and this is Danish brand Numph. We're loving their traditional Nordic designs in bright pops of colour.

  • Ellie Cardigan

  • Fran Sweatshirt

  • Ellie Cardigan

  • Fleur Sweatshirt

  • Copenhagen Dress

  • Confetti Heart Sweatshirt

1 6
SHOP NEW BRANDS

SLOUCH FEST

Oversized knitwear, stylish joggers & uber comfy slouchies - we are headliners at the Slouch Fest!

SHOP THE SLOUCH EDIT

ADD A SPLASH OF COLOUR

Our Happy Knits are back this season in fresh bright colours with sparkly gold lettering.

SHOP KNITWEAR

THE TULLE COLLECTION

Tulle skirts aren't just for the party season. Check out our new collection of sleek, lightweight tulle that you can wear all year round.

TULLE COLLECTION

HOW DO YOU WEAR YOURS?

Here are some of our favourite ways to style tulle...

  • Toughen up with a statement sweatshirt and chunky trainers for everyday wear.

  • Soft floaty layers paired with a simple tee for classic elegance.

  • Pair simply with a denim jacket & trainers for everyday wear.

  • Make a statement with a bright pop of colour.

  • Pair with a chunky knit for ultimate comfort.

  • Team with a blazer & heals for a night out.

LAYERS FOR IN-BETWEEN SEASONS

Key transeasonal pieces every wardrobe needs.

  • Body Hugs

    Sheer long sleeve tops that act as a second skin & can be layered under all your tops, dresses & knitwear. Available in lots of colours.

    BODY HUGS 

  • Longline Vests

    A true wardrobe staple that adds an extra layer. Available in lots of colours.

    VESTS 

  • Cardigans

    Soft, cosy and snuggly. Layer over everything from basic tees to floaty dresses.

    CARDIGANS 

  • Gilets

    A chic way to stay warm during the colder months, our faux fur gilets are layering legends.

    GILETS 
1 4

MILLY CARDIGANS

New season. New colours.

CARDIGANS

WHAT WE'RE WELL KNOWN FOR.....

  • Slouchies

    Slouchy, stretchy lounge pants - perfect for travelling, yoga, running errands & dog waks!

    SLOUCHIES 

  • Chunky Knits

    Da sources high and low for the best chunky knits and often designs her own which are bespoke to LOVED by Da.

    CHUNKY KNITS 

  • Gloucestershire Belts

    Designed by Da, handmade in Gloucestershire. Our wide leather belts are available in Silver, Black, Chestnut or Tan.

    BELTS 

  • Angel Wing Denim Jackets

    Synonymous with LOVED by Da and perfect for shrugging on over everything.

    DENIM JACKETS 

  • Tulle

    A huge fan of tulle skirts we love pairing ours down with statment tees and trainers for stylish everyday wear. Shop our ever growing collection....

    TULLE 

  • Isabella Joggers

    Wardrobe staples that can be dressed up or down. Once you try them you'll be hooked!

    JOGGERS 

  • Melly & Co Jeans

    Our best selling skinny jeans come in Charcoal, Denim, Black & Coated finish.

    JEANS 

  • Bella Maxi Skirts

    Made from upcycled vintage saris and totally unique to LOVED by Da.

    BELLA MAXIS 

  • Longline Vests

    Da wears one of these vests pretty much everyday! A key staple for the layered look and available in tons of colours.

    VESTS 
SHOP BEST SELLERS